Lost and Confused

Singapore has no lack of tourist guidance, but we wanted to know what BBV could provide that suits the mindset of real visitors. So we went to tourist hotspots around Singapore – Chinatown, Kampong Glam, Orchard, Clarke Quay and others – to observe and ask how tourists get around. It was pretty hot and sweaty work, and here are some things we found out.

• Singapore is hot and humid. Yeah, it’s obvious – but it means users really don’t want to stand around staring at maps. A map alone is not helpful. 

• Tourists have less sense of distance. Their travel plans may involve long trips – but they may not know nearby attractions. 

• Just as important as attractions are amenities: washrooms, ATMs and the like.

Situational Content

With the BBV display, we had a large canvas with which to display timely information. A situational banner, placed for maximum visibility at the top of the 4 metre tall display, lets visitors know where to find relief from Singapore’s weather: be it shelter from a thunderstorm, or an ice-cold drink for the heat.

Distance-based Categorization

Visitors to Singapore often don’t know how far places are from each other. Each display has unique content, showing the attractions within walking distance for their immediate attention.

Those who want to go somewhere else can make use of a search function, covering destinations all over Singapore, to plan longer outings.

Multiple Navigation Modes

The interactive display itself is focused on visitors who need more detailed guidance – to an attraction, or maybe the nearest cash machine. We work towards the widest cross-section of visitors with multiple navigation modes, based on maps as well as street view.

User Validation

Any product is only good if people can actually use it. We took our prototype to Chinatown and asked actual tourists to use it, then made adjustments to it based on their feedback. By the end of the tests, we had cut task error rates by 80%.

Optimising for Height

As the interactive display is part of a 4.9m display, we optimized the height based on on average male and female height. We placed the middle of the screen at the curator’s standard so that it is comfortable for most people to use.

使用性测试:

在中国三个城市做了实用性测试。主要目的是测试原型设计有没有用户使用性方面的问题，以及获得最终用户对设计原型的评价。 测试过程中我们设了几项应用任务，以便测试使用时间、简单度和容易了解度。 初版原型经过了实用性测试之后我们对原型设计经过了改良。实用性测试的任务时间随着改良后大量剪短。

新主页

大多数的学生想要知道自己对每个科目的完成度以及表现，所以我们在主页做了适当的更改。在主页加入了这两项，以便让他们对自己需要增强的科目一目了然。

新主页

经过学生反馈，每个主题的练习的位置较为尴尬。把主题练习移到新位置后，他们都能理解主题练习属于该主题。

Instant Request

As the learner, you send requests for experts to your friends, to learn any skill when you need it. They can then recommend their friends to improve your skills and knowledge.

Impart Knowledge and Gain Credibility

You can get reviews from meeting with learners and imparting your knowledge. This builds up your credibility as an expert in your field – be it CSS, marketing, or knitting.

Trust through Recommendations

Any recommendations learners receive, come through trusted friends – so you know you are getting real subject matter experts.

Instant Request

As the learner, you send requests for experts to your friends, to learn any skill when you need it. They can then recommend their friends to improve your skills and knowledge.

Impart Knowledge and Gain Credibility

You can get reviews from meeting with learners and imparting your knowledge. This builds up your credibility as an expert in your field – be it CSS, marketing, or knitting.

Trust through Recommendations

Any recommendations learners receive, come through trusted friends – so you know you are getting real subject matter experts.