Daimler Financial Services
(Mercedes Benz)

e-Contracting Service Blueprint

Background

Created a Service Blueprint for our vehicle e-contracting services to help our team visualize our target friction points and helped create continuity in managing objectives.

Timeline

3 months

Role

Research, design

Stakeholders

Internal scrum teams

Tools

Figma


Discovering User Needs

The Challenge

How can we bring our scrum teams together who work in silos and can visualise?

Goals

Build Trust

By demonstrating expertise and involving our internal team in the process, we built trust making them more receptive to our ideas.

Improve Communication

Focusing on a user centric journey benefited the organizations goals fostering a shared objectives across different teams.


Research & Users

What did we do?
Created a Service Blueprint for our vehicle e-contracting services to help our team visualize our target friction points and helped create continuity in managing objectives.
Conducting workshops to help management, teammates and internal teams understand the effectiveness of understanding UX methodologies and how this will help structure the ideation of their solutions.

Countries

Japan, Korea, Thailand, Australia and Hong Kong

User Journey Map | Australia

Service blueprint for reference

Created a Service Blueprint for our vehicle e-contracting services to help our team visualize our target friction points and helped create continuity in managing objectives.

Conducting workshops to help management, teammates and internal teams understand the effectiveness of understanding UX methodologies and how this will help structure the ideation of their solutions.


Conclusion

An improved communication between our siloed scrum teams. Overall the feedback, I got was very positive. I gave access of this blueprint to multiple teams who could access it when deciding on a new feature, which other teams they would affect and prevent any cross-functional team friction. Instead it helped bring teams together and made deployments much smoother.